Eureka Measure I is on the November 3, 2026 ballot in California.
What it does
Increase the city’s hotel tax from 10% to 12%
On your ballot
To maintain police, fire, 911 emergency medical response, street repair and road safety, parks and recreation, community health and mental health services, local business and economic development, and other essential services impacted by tourism, shall an ordinance increasing the City of Eureka's existing hotel tax by 2%, paid only by guests of hotels
and short-term vacation rentals, be adopted until ended by voters, providing approximately $700,000 annually, with independent financial audits and oversight by the City's Finance Advisory Committee?
What a yes vote means
A "yes" vote supports increasing the city’s hotel tax from 10% to 12%, with no expiration date, to generate an estimated additional $700,000 annually for general city services.
